To condition oneself to think toward, rather than away from. It is thought that our unconscious cannot distinguish between “don’t” and “do”. I.e., when we think, “don’t push the red button!”, we feel compelled (as anyone with children can attest to) to take the opposite course of action. The unconscious mind does not hear, “don’t”, or any other negative reinforcer, just “the red button!”, and so we are seemingly inextricably drawn towards. Therefore, when we programme ourselves to code only in positives, our unconscious is able to draw that which we want towards us and us to it.